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In 2017 Mercedes-Benz will take its presence at the world's largest motor show at the IAA in Frankfurt to the next level. Be prepared for the world premiere of the me Convention, taking place at the Mercedes-Benz Festhalle Frankfurt during the IAA. By applying for Hack.IAA you will literally become an integral part of the convention. So look forward to an exciting conference format in an unique setting where new ways of dialogue, networking, interaction and creation will be explored.